ALF Italia

Entirely designed & made in Italy, designer furniture by ALF Italia is simply luscious in appeal & form, offering one of the strongest finishes available for home surfaces without compromising on quality or contemporary style. Dating as far back as the 1950s, ALF furniture is renowned for its ultra high-gloss veneer, each piece applied with six layers of translucent lacquer, heat sealed & buffed for a bright, deep & crisp finish that accentuates the true beauty & grain of the wood veneer beneath it. This third-generation family run Italian brand take pride in their design innovation, finish quality & furniture creativity, beauty, function & balance at the root of every piece they create.


Based in the picturesque countryside of Francenigo, Treviso at the heart of Northern Italy, ALF furniture begins with genuine timber veneer, stained & heat sealed to add life & unique character to each surface. To achieve the ultra high-gloss finish that this Italian furniture brand is renowned for, the veneer is then applied with a tried & tested specialist process – sprayed with lacquer in an airtight chamber to prevent dust or impurities in the finish & then buffed to smoothen ripples – repeated five times to ensure the most resilient of finishes. A sleek, clean & crisp base now set, the lacquer is glazed with one last even layer of polyester lacquer & dried under UV light for additional shine, durability & protection against clouding or dulling over time.


100% made in Italy, ALF furniture is recognised across the globe for its Italian artisan origins & ultra high-gloss lacquered wood veneer finishes. Pairing function with form, ALF provides a simply luxurious contemporary style & a selection of carefully engineered modular systems that offer furniture alternatives for the modern home. Proud to house the ALF Italia dark velvet birch veneer Heritage collection, Pavilion Broadway invite you to view our selection of ALF Italia furniture at our Ashchurch showroom or browse below to view the rich tones & contemporary beauty of the entire Heritage collection, providing innovative furnishing solutions for dining room, bedroom & living room.