And seemingly just like that – another year has passed by! The new decade marks a move into the company's 13th year and already 2020 is looking to be full of more exciting developments for Pavilion Broadway. With advancements across the entirety of the business, 2019 marked a new chapter in the Pavilion Broadway story, starting in February with the launch of our trade arm, Furniture Brands International.
Furniture Brands International
In last year’s newsletter, you’ll recall us mentioning that we were to become the UK distributor for internationally acclaimed designer furniture brand, Theodore Alexander. Fast forward to the end of 2019 and little did we know then that we would also be the UK distributor for another of our best-selling luxury furniture brands: Jonathan Charles Fine Furniture. Specialising in reproduction antique and transitional furniture, Jonathan Charles is one of Pavilion Broadway’s longest standing brands and has been cherished by our customers for a number of years. So when the opportunity arose to take on the role of UK distributor, we eagerly volunteered. With 2 brands now to distribute, our Director, David, took the decision to form a trade arm of the business, hiring a team whose core focus was to work alongside the brands and liaise with all trade customers. And hence Furniture Brands International (or FBI, for short) was born!
New Distribution Warehouse
The launch of FBI meant a greater need for stock readily available in the UK and so we sought out a larger distribution warehouse to ensure we had plenty of space to hold a variety of products. Our new Ashchurch warehouse spans a mighty 25,000 sq/ft of space, with designated areas for Furniture Brands International and Pavilion Broadway stock. Upon receiving the keys to the new warehouse, we repurposed our existing 6,000 sq/ft stockroom at our Tewkesbury shop, turning it into an additional display area! Customers can now view our largest ever in-store selection of luxury furniture pieces across two full floors. When you next visit us, pop upstairs and take a look at our new and improved space. You'll discover a variety of living room, dining room and bedroom settings as well as our designated clearance showroom, offering up to 50% off designer furniture pieces – including our mighty Duresta Clearance Sale.
Theodore Alexander & Jonathan Charles Showroom
With a fresh array of pieces to offer from Jonathan Charles and Theodore Alexander, we transformed part of our showroom into a designated FBI space for our retail customers. Like all other areas of our showroom, our Interior Design team carefully considered the layout, creating stunning living settings that exhibit the beauty and sophistication of these pieces and demonstrate how you can incorporate this furniture into your own home. You can explore our dedicated FBI space at your leisure on the ground floor of our flagship showroom in Tewkesbury.
'Independent Shop of the Year’ Finalist
In March, we were delighted to be shortlisted for another SoGlos Gloucestershire Lifestyle Award (GLA) for the second year running! This year, we were finalists in the category of ‘Independent Shop of the Year’. In addition, our products and advice have featured increasingly in printed and online press this year - such as Apartment Therapy, Reader's Digest, Bounce Magazine and Rocket Homes - as well as featured interviews and articles with the likes of Cabinet Maker, The English Home and Autumn Fair.
360 Photo Studio
In August, we announced the launch of our photography studio, marking the first time the business has invested in a professional photography space. Located within our new warehouse, the photography studio uses cutting-edge technology to take high quality photos of product for use on our website. The set up includes a 5-metre turntable that creates 360 visualisations of products so that you can view these pieces in great detail online as if you were viewing them in-store. We are in the process of rolling out this photography method across a selection of our product catalogue, some of which you might have experienced already on many of our Duresta Clearance pieces!
New Brands & A Van
As always at Pavilion Broadway, 2019 brought with it the introduction of new designer brands. This year, we added contemporary Italian furniture brand, Calligaris, to our selection as well as bespoke sofas from Collins and Hayes and the Lounge Co. We have also seen the expansion of our delivery fleet, putting an additional van on the road in our signature burgundy colours to provide delivery to more homes and customers across the country.
So, what’s to come for Pavilion Broadway?
We've been listening to feedback from our customers and the desire for a showroom in the South East of England has been voiced on many occasions. And so, following the popularity of our Tewkesbury showroom, we seek to open an additional premises closer to London in 2020. Not only will this make our designer furniture and luxury brands more accessible to customers, but we will also be able offer our family-run ethos founded in the quaint village of Broadway to customers further across the breath of the UK.
You might have noticed that our interior design website is on seasonal hiatus. That's because we're giving it a revamp! Led by Nicole, our Interior Design team have been busy working on a number of exciting projects. You can look forward to seeing these case studies and photographs of the finished projects over on the fresh interior design website when it is completed in Spring 2020. The team are currently working on a project for a private residence in central London, scheduled for completion in 2020, but until the new site is up and running, you can find advice from Nicole here.
As always, we’d like to thank our customers for their continued support this year. If you have a moment, we’d love to hear from you. What would you like to see more of from us? Is there a brand you're interested in that you’d like to put on our radar? Click here to fill out a short 4-minute questionnaire and let us know. We'd love to hear your feedback.
On a last note, we’d like to introduce you to the newest (and youngest) member of the team. Say hello to Arthur Ewart, welcomed into the Pavilion Broadway family on 29th August - we'll have him hard at work in the office in no time!
Wishing you and yours a happy and healthy 2020. We look forward to seeing you at our Tewkesbury and Broadway showrooms in the new year.
Love and best wishes,