The secret is out! We are proud to reveal the launch of our first-ever professional photography studio. We have invested £50,000 in this specialist workspace which will be dedicated to taking high resolution and high-quality images using cutting-edge 360 technology. As consumer trends continue to focus on the ever-growing dominance of online retail, our photography studio will provide an online shopping experience like Pavilion Broadway has never seen before. Unique product shots and lifestyle imagery will enable our customers to browse products on the website as if they were viewing them in-store.
The Pavilion Broadway Photography Studio
The photography studio is built with state-of-the-art camera and lighting equipment, including a 5-metre turntable to create a series of exceptional, high-quality images. Situated within a newly renovated area of our 25,000 sq/ft warehouse, the suite is placed in prime location for new products to be professionally photographed from the moment they arrive. The turntable will offer a complete 360 digital visualisation of products, giving our customers the ability to view furniture items from every angle available at spectacular levels of detail. The photography studio is the core project within a larger investment which includes moving to a specialist Content Delivery Network (CDN). This fast, high performance platform focuses on better serving our customers and making the website more accessible to users anywhere in the world, with stunning high resolution product imagery to assist customers in making informed purchasing decisions.
From Broadway to Tewkesbury & Beyond
This innovative technological advancement is a first for Pavilion Broadway, seeing our newest and most popular products brought to life in exclusive photography. Following the launch of our trade arm of the company in February 2019, the introduction of a professional photography studio marks a major step forward us as a family-run business, demonstrating our extent of growth and recognition as a distinguished brand. Over the past 11 years, we have seen Pavilion Broadway grow from our boutique furniture shop in the picturesque Cotswold village of Broadway to a fully-fledged designer furniture and interior design business. As one of the few independently owned retailers in the UK to invest in this type of cutting-edge technology, we are demonstrating a significant advancement in online customer experience, set to change the game within the furniture and interior design industry.
A Note from Our Director, David
David Ewart, our Managing Director, says: “As a family-run business, it’s a particularly exciting time for Pavilion Broadway. The photo studio marks the first of many investments we are making to improve our customer experience digitally. We have confidence that the photo studio will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery. Not only will this strengthen our online customer journey, but we will also have the capacity to offer a greater online catalogue of exclusive products, matched with spectacular one of a kind photography.”
First examples of new photography will be visible on the website from the beginning of August. For more information, visit our website.